Brand Manager

Company Overview

Our client, a leader in the fine confectionery and distribution industry, is looking for a Brand Manager:

Job Summary

We are looking for a dynamic and intellectually curious Brand Manager who can hit the ground running. The focus of this role is to help define and implement the growth strategy and marketing activities for assigned brands to meet sales, profit and market share targets within agreed budgets and KPI's. In this role, you will maximize the value of the brands through developing, communicating and implementing brand strategies covering product launches and innovations, communication and pricing. You will develop and manage the implementation of all brand activities based on Company brand strategy. The Brand Manager will report to the Marketing Manager, Company.

Responsibilities and Duties

Brand Strategy

Develop, recommend and implement brand marketing plans to achieve Ferrero's objectives and brand KPI's
Promotional Campaigns
Implement the concept, mechanics and promotional programs for assigned brands
Monitor results accordingly with each brand's objectives
A&P Budget Management
Manage the A&P budget by brand with a precise handling of the brand's P&Ls
Brand Management
Prepare product specs, catalogues and presentations to support client management
Data Intelligence
Manage market data – IRI, Nielsen and any other consumer research studies
Qualifications and Skills
Bachelor's Degree is required; MBA is a plus
5 years of experience, in a similar role
Advanced knowledge of Microsoft Office (Word, Excel, Power Point)
Leadership and initiative when addressing opportunities
Good auditory capacity.
Ability to receive and impart instructions
Planning and organizational skills
Capable of handling pressure and multitasking
Knowledge in sales, negotiation, marketing, and budget management
Excellent interpersonal relationship skills
Bilingual in Spanish and English
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