As Marketing Coordinator, you will directly report to and work with the PR and Marketing Manager and the Director of Sales to assist in the implementation of a marketing plan to increase company brand awareness.
A Marketing Coordinator will perform the following tasks to the highest standards:
Support the Director of Sales & Marketing and Marketing Manager in the strategy implementation including and not limited to online content, earned media, paid media, online content, reputation management & social media, digital asset management and press interaction as well as any administrative support.
Help to develop and support an overarching social media campaign strategy and workflow that will provide a framework for future initiatives.
Develop and deliver story telling content to social media channels by establishing and implementing a solid content Social Media calendar of events/posts, manage assets, brainstorm, concept and write content that enhances multiple areas of strategic focus.
Create, review or revise copy alongside for social media, reputation management and website.
Track and analyze post engagement to demonstrate reputational impact and optimize as needed
Support an active and engaged following’s growth through the company’s social media platform
Implement overall social media monitoring and response strategy for protecting the company’s reputation. Audit and interpret common themes from reputation management and share with respective departments.
Effectively communicate to all departments on guest feedback operational opportunities, respond to reputation issues on social media platforms, and review sites that may arise
Maintains up-to-date all online content relevant to the company’s positioning not limited to the company’s websites
Along with the Marketing Manager, coordinate property photo shoots, videos, development of applications, promotions, marketing campaigns, events, etc as requested.
Along with the Public Relations Manager, coordinate press visits, company’s proprietary events and assist on press related inquiries
Work with local third party partners, including local media, and maintain professional working relationships with local official bodies
Work closely across all company departments, seeking proactive opportunities and planned promotions to address specific business challenges, as required
Support the development of promotional activities, marketing channels and the production of marketing materials for specific events
Work within the Sales & Marketing budgets by using resources effectively
Copying and distributing of internal/external communications such as, but not limited to internal/external letters, forms, memos, mail and other administrative tasks. Email correspondence as directed by Manager’s as needed. Filing, faxing and distribution of incoming/outgoing mail.
Answer telephones/emails to assist internal and external guests with requests.
To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:
Ability to understand key business indicators and competitive trends and develop approaches to these challenges
Intermediate level of IT skills
Proven organizational and planning skills
Performs other duties and responsibilities as assigned or required by management
Ability to work under pressure at all time.
Previous Marketing experience in a similar environment
Basic knowledge of budgeting or cost-management
Relevant degree, in marketing, business development or other relevant business field, from an academic institution
Job Types: Full-time, Contract
Salary: $9.00 to $11.50 /hour
Marketing: 2 years (Required)
More than 1 year
This Job Is:
Open to applicants who do not have a college diploma