Marketing - Facebook Media Buyer

In this role, you will be responsible for managing Facebook Ad Campaigns and Instagram Ads efforts at various stages of campaign lifecycle, as well as other channels like Social and Native. You will have the opportunity to manage all aspects of the ad campaigns. You will be responsible for the P&L associated with several verticals and participate in all aspects of managing a multi-million dollar ad budget. From opportunity forecasting, to campaign launch and scaling campaigns to full potential, this position will touch on every level of the process of campaign growth.
Duties and Responsibilities (other duties may be assigned):
Daily campaign maintenance manage, review and optimize ad spend
Maintain and monitor CPA goals, quality score, learning phase etc.
Optimize ad copy and creative
Leverage team for creative assets
Work closely with marketing team to build landing pages and funnels
Provide recommendations and execute strategies for campaign structuring, targeting, messaging
Tying together various attribution and payout structures within a vertical, in order to compare the performance of offers side-by-side
Generating weekly and monthly reporting on clicks, leads, campaign performance

Experience Required:
Strong Microsoft Excel and analytical skills
5+ years experience in FB/Instagram Ads
5+ years experience buying media through Social and Native channels
Strong knowledge of Influencer Business and online advertising
Understanding of conversion pixel tracking, event tracking, URL parameters for attribution
Attention to detail/thoroughness
Effective at multitasking and ability to prioritize projects
Problem solver
Team focused, collaborative

Job Type: Full-time
Salary: $38,000.00 to $48,000.00 /year
Experience:
buying digital media: 3 years (Preferred)
media buying: 3 years (Preferred)
digital media buying: 3 years (Preferred)
marketing: 5 years (Preferred)

Work Location:
One location

Benefits:
Health insurance
Vision insurance
Paid time off
Flexible schedule
Professional development assistance

Schedule:
Monday to Friday
No weekends

Work Remotely:
Temporarily due to COVID-19