Media Buyer

Overview:

*The Media Buyer* is responsible for purchasing all paid advertising to promote the buyer will purchase all forms of media – including but not limited to linear TV, OTT, social media, etc. The media buyer will work closely with the marketing teams to develop effective campaigns. This is a crucial role in ensuring that advertising campaigns effectively reach and engage the target audience while staying within budgetary constraints.

Duties:

1. Research and Analysis:

· Conduct market research to identify target audiences, consumer behavior, and trends.

· Analyze data to determine the most effective media channels for reaching the target audience.

2. Media Planning:

· Develop and implement media plans based on campaign objectives, target demographics, and budget constraints.

· Select appropriate media channels such as TV, radio, print, digital, social media, and outdoor advertising.

3. Negotiation:

· Negotiate and purchase advertising space or time from various media outlets to secure the best rates and placements.

· Build and sustain relationships with media vendors to continuously understand the evolving landscape.

4. Budget Management:

· Manage and allocate advertising budgets effectively to maximize the impact of campaigns.

· Monitor expenses and ensure campaigns stay within budget constraints.

5. Market Research:

· Stay informed about industry trends, competitor activities, and emerging technologies to inform media buying strategies and stay ahead of the curve.

6. Creative Collaboration:

· Work closely with the creative team to develop compelling ad creatives, messaging, and landing pages that resonate with the target audience.

5. Campaign Execution:

·Coordinate with creative teams to ensure that ad materials are delivered to media outlets on time.

· Oversee the placement and scheduling of advertisements to optimize reach and frequency.

6. Performance Analysis:

· Track and analyze the performance of advertising campaigns using relevant metrics and key performance indicators (KPIs).

· Provide regular reports to clients or internal stakeholders on the effectiveness of media campaigns.

7. Stay Informed:

· Stay updated on industry trends, media consumption patterns, and emerging advertising technologies.

· Attending industry events and conferences to network and gather information.

Skills:

Analytical Skills:

·Strong analytical and data interpretation skills to make informed decisions.

Communication Skills:

· Excellent communication and negotiation skills to interact with media vendors and clients.

Time Management:

· Ability to manage multiple tasks and deadlines in a fast-paced environment.

Adaptability:

·Flexibility to adapt to changes in the media landscape and industry trends.

*Requirements: *

Education:

·Bachelor's degree in marketing, advertising, communications, or a related field.

Experience:

·Previous experience in media buying, advertising, or a related field is required.

·Familiarity with media planning tools and software.

"Power Group is an equal employment opportunity employer and we do not discriminate based on sex, race, color, age, national origin, political or religious ideas, gender, sexual preference, ethnic origin, or for being a victim or being perceived as victim of domestic violence, sexual assault or stalking or for being military, former military, serving or having served in the Armed Forces of the United States or for having the status of veteran, disability or any other category protected by law."

If you are a results-driven individual with a passion for media buying and a knack for optimizing campaigns, we invite you to apply for this exciting opportunity.

Job Type: Full-time

Pay: From $45,000.00 per year

Benefits:
* Health insurance
* Paid time off
Schedule:
* 8 hour shift

Work Location: In person