As a part of our Digital Marketing Team, you will be essential to targeting and reaching audiences. In this role, you will be responsible for managing Google Ads, be a critical member of our team responsible primarily for managing paid search and social account activities including regular reporting with actionable insights, data & profitability analysis, campaign testing & flawless execution of tasks.
Candidate is expected to think analytically and optimize our paid media campaigns across a robust mix of digital channels including, but not limited to, video, mobile, display, native, search and social to drive awareness and engagement for their clients.
Duties and Responsibilities (other duties may be assigned):
Daily campaign maintenance manages, review and optimize ad spend.
Research, develop, plan and execute innovative paid media campaigns for specified clients
Reporting and analyzing paid digital marketing campaigns mostly Google Ads, Facebook, Instagram and LinkedIn but may need to learn other native channels, fixed fee buys, programmatic buys, sponsored emails, etc.
Internal communication on analysis of campaigns to stakeholders up and down the organization.
Day-to-day account management including campaign optimization, audience creation, budget management, and testing ideation and execution.
Strategizing and coordinating with design and content teams to develop assets for paid execution.
WHAT WE’RE LOOKING FOR:
1-3 years working in a digital marketing role, specifically on paid marketing execution
Experience in Google Ad Manager, Google Analytics, Facebook Business Manager, LinkedIn Campaign Manager, and Excel
Must be Google Ads Certified
Focus on delivering great work, no matter project size or complexity. Attention to detail is required.
Experience working within a complex scope of paid digital marketing including campaign planning and execution in multiple platforms, audience identification and targeting, ad creative ideation and production, bid/budget management and strategy, and measurement/results analyses.
Data-driven marketers with superior analytical and quantitative skills who think creatively to decide testing methodologies and optimize campaigns to deliver results.
Strong problem solving and analytical skills.
Self-starter with willingness to drive the business forward and take real ownership of tasks, tactics, and strategy.
Strong team player with the ability to communicate effectively across multiple functional roles.
Consistency in bringing new ideas to the table and always being willing to evolve and adapt.
Should be skilled at understanding trends and best practices across the omnichannel media world.
JOB QUALIFICATIONS:
Education: Bachelor’s or master’s degree in Marketing, Communications, Media Analytics or equivalent experience
Up-to-date Google Ads certifications.
Job Type: Full-time
Experience:
Google Analytics: 1 year (Preferred)
Google AdWords: 1 year (Preferred)
License:
Google Adwords (Preferred)
Google Analytics (Preferred)
Language:
English (Preferred)
Spanish (Preferred)
Additional Compensation:
Bonuses
Work Location:
One location
Benefits:
Other
This Job Is Ideal for Someone Who Is:
People-oriented -- enjoys interacting with people and working on group projects
Detail-oriented -- would rather focus on the details of work than the bigger picture
Achievement-oriented -- enjoys taking on challenges, even if they might fail
Autonomous/Independent -- enjoys working with little direction
Innovative -- prefers working in unconventional ways or on tasks that require creativity
High stress tolerance -- thrives in a high-pressure environment
Schedule:
Monday to Friday
8 hour shift
Company's website:
wawpr.com/
Company's Facebook page:
@marketing.waw
Benefit Conditions:
Waiting period may apply
Work Remotely:
Temporarily due to COVID-19
