Sales & Marketing Strategist

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*Position Objectives:* To oversee all functions of the Wellness Institute of Neurodevelopment marketing and lead generation. The Marketing strategiest' s objective is to achieve and exceed the set guests flow by developing marketing strategies that result in increasing inquiries and traffic. In addition, the Marketing strategist is responsible to uphold the image and develop effective marketing strategies to ensure overall marketing success!

*Position Activities and Responsibilities:*

*Desired Qualifications*

* Experience in effective marketing strategies
* Excellent writing and communication skills
* Ability to develop effective marketing plans
* Ability to create advertising, promotions and special campaigns
* Skilled in video production, editing, graphic design, filming for social media
* Copywriting skills
* Ability to present a professional image
* Great at social media, engagement and exposure
* Able to perform text marketing
* Email platform management
* SEO
* Sales and prospecting
* Blogging
* Website maintenaince

*Developing a Marketing Plan*

* Conduct a marketing S.W.O.T. Analysis
* Identify the ideal target market
* Outline a lead generation plan
* Set a guest flow target by day, week, month and year
* Develop an annual marketing plan and calendar
* Identify the marketing channels
* Create marketing material

*Marketing Financials*

* Work within the marketing budget
* Identify budget per marketing mix
* Negotiate and execute marketing contracts
* Track marketing expenses, actual vs. budget
* Track performance and ROI on each campaign

*Marketing Communication *

* Weekly communication with director
* Inform the team of monthly marketing strategies
* Establish communication with database via emails, text
* Publish consumer e-newsletter
* Develop all marketing ads and consumer messages
* Develop marketing campaigns
* PR efforts and media relations

*Marketing Relations*

* Communicate and build relations with all department leaders
* Build community relations
* Business to business relations and strategies
* Speaking engagements

*Marketing Functions*

* Manage social media platforms
* Plan marketing campaigns
* Plan events and promotions
* Manage website
* Manage e-marketing – e-newsletter
* Identify menu distribution channels
* Host media events
* Develop ad campaigns
* Establish merchandising systems
* Able to create landing pages and thumbnails
* Video editing
* Effective copywriting
* Community relations – B2B relations
* Lead follow-up and conversion sequence
* Sponsorship opportunities
* And other duites as assigned

*Marketing Evaluation*

* Lead generation efforts and conversion rate
* Sales performance reports
* Marketing results and efforts by source
* Expenses, actual vs. target
* Traffic flow – target vs. actual
* Return on marketing, investment by source
* Exposure
* Media mentions
* Promotion effectiveness

*Behavioral Characteristics*

* Cheerful, upbeat personality with leadership style
* Enjoys fostering community relations
* Excellent communication skills, good public speaker
* Flexible and cooperative
* High personal standards, good self-esteem
* Detail oriented
* Good organizational skills and follow-through
* Able to multi-task and improvise on the spur of the moment
* High energy, able to work in fast-paced environment
* Good sense of time; prompt, able to meet deadlines
* Good sense of humor and outgoing
* Self-motivated, no guidance needed to perform successfully
* Able to work well under pressure
* Seeks out knowledge and enjoys learning and teaching
* Appear polished and with professional image
* Great work ethics
* Confident and committed to the spa and WIN team and the organization

Job Types: Full-time, Part-time, Contract

Pay: From $16.07 per hour

Schedule:
* 8 hour shift

Work Location: In person