Job Description Opportunity of a lifetime to build your skills in online marketing at a company founded by former Google and Moz.com employees. Work at a fast-paced internet company relocating from the US to Dorado Beach, PR. ConsumersAdvocate.org helps millions of people find information about products and services online. Our Marketing Department is seeking a Paid Search Specialist to manage Google AdWords, Bing Ads and Yahoo Gemini network search campaigns at various stages of campaign lifecycle. You will have the opportunity to manage massive campaigns for the nation’s best brands. You will be responsible for the P&L associated with various campaigns and participate in all aspects of owning a multi-million dollar business. From opportunity forecasting, to campaign launch and scaling campaigns to full potential, this position will touch on every level of the process of campaign growth. You will get exposure to campaigns across 50 different industries and work to grow our partners’ businesses. We are a nimble team, with direct access to design, dev and custom CMS and analytics tools that allow direct control over almost all aspects of the performance and analysis of paid media. You will also have access to the senior leadership team to get things done. Tasks Daily campaign maintenance (manage, review and optimize ad spend) Daily campaign maintenance manage, review and optimize ad spend Maintain and monitor keyword bids, impression share, CPA goals, quality score, etc. Optimize ad copy, Landing page testing Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting Tying together various attribution and payout structures within a vertical, in order to compare the performance of offers side-by-side Reporting: Generating weekly and monthly client reporting on clicks, leads, keyword performance Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. Experience Required: 3-5 years experience in PPC through AdWords Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools. Experience with HTML/CSS and building websites Strong Microsoft Excel and analytical skills Ability to implement conversion pixel tracking, event tracking, URL parameters for attribution Attention to detail/thoroughness Effective at multitasking and ability to prioritize projects Analytical Problem solver Team focused, collaborative Company Description Ad Practitioners, LLC is a Puerto Rico-based services company that owns & operates ConsumersAdvocate.org, which is an editorial review site trusted by over 8,000,000 people. At ConsumersAdvocate.org we understand that most consumers don't have the necessary time to properly investigate the thousands of products and services they a?re interested in. This is why our business is committed to bringing you, and millions of other people, unbiased, honest, accurate and thorough reviews of a wide range of products and services. We take what we do seriously and pride ourselves in being able to digest a large amount of information and present it to you in a succinct and accurate manner. If it's not the best, meaning that we wouldn't recommend a company to our own friends and family, then we would never recommend it to you. That's the guiding principle that we instill in all of our editors and something we stand behind.
