Join our client's team, a leading player in the food industry dedicated to delivering high-quality products to consumers. We are passionate about innovation, sustainability, and creating memorable experiences for our customers. As we continue to grow, we are seeking a talented individual to join us as a Promotional Marketing Lead. Position Overview: The Craft Beer Marketing Lead will be responsible for developing and executing promotional strategies and campaigns to drive brand awareness, engagement, and sales for our food products. This role will require a creative thinker with a strong understanding of marketing principles and a passion for the food industry. Key Responsibilities: Develop and execute promotional marketing strategies to drive brand awareness and increase sales. Collaborate with cross-functional teams, including marketing, sales, and product development, to align promotional activities with overall business objectives. Plan and oversee promotional campaigns, including in-store promotions, digital campaigns, events, and partnerships. Conduct market research and analysis to identify trends, consumer preferences, and opportunities for promotional activities. Manage promotional budgets and track campaign performance to ensure objectives are met and ROI is achieved. Develop promotional materials, including signage, displays, digital content, and advertising materials. Establish and maintain relationships with external partners, vendors, and agencies to support promotional activities. Stay informed about industry trends, competitive landscape, and best practices in promotional marketing. Provide regular reports and analysis on promotional performance to stakeholders and leadership team. Requirements: Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred. Minimum of 3 years of experience in marketing, with a focus on promotional marketing, preferably in the food industry. Proven track record of developing and executing successful promotional campaigns that drive brand awareness and sales. Excellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams. Creative thinker with a keen eye for detail and design. Analytical mindset with the ability to interpret data and make data-driven decisions. Proficiency in Microsoft Office Suite and marketing analytics tools. Passion for the food industry and a desire to create memorable consumer experiences. Ability to work on sponsored events on weekends and holidays Benefits: Competitive salary and benefits package Opportunities for career growth and development Dynamic and collaborative work environment Employee discounts on company products Our Client is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind. Our Client is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. By applying to this job, as part of our typical recruiting process, from time to time, we may contact you regarding positions that we feel are a good fit for you or engage with you during the recruiting process via SMS text message. Message and data rates may apply, depending on your mobile phone service plan. At any time you can get more help by replying HELP to these texts, or you can opt-out completely by replying STOP. Our Terms of Service are available at www.peoplelift.com. Powered by JazzHR
