Digital Marketing Manager

ROLE AND RESPONSIBILITIES
This position is responsible for overseeing the digital marketing strategy for the company.
Developing and project managing digital marketing campaigns
Lead and manage weekly client status calls
Develop strategy to be used in marketing company’s product line, utilizing such techniques in the field of social media, web analytics, email marketing, search engine optimization, etc.
Design, build and maintain our social media presence 2
Devise strategies to drive online traffic to the website
Brainstorm new and creative growth strategies
Collaborate with internal teams to create landing pages and optimize user experience
Collaborate with agencies and other user partners
Review new technologies and keep the company at the forefront of developments in digital marketing
Utilizing a range of techniques including paid search, SEO and PPC
Translate business goals into successful SEO campaigns, analyze performance of SEO efforts and help company increase search engine rankings for our website
Managing online brand and product campaigns to raise brand awareness
Managing the company website
Driving the business to increase profits
Assist in developing solutions for unique opportunities

QUALIFICATIONS AND EDUCATION REQUIREMENTS
Bachelor degree in marketing or related field
5+ years’ experience required in similar digital marketing role
Experience working with CRM’s is preferred
Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
Strong understanding of current online marketing concepts, strategy and best practice
Experience in optimizing landing pages and user funnels
Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
Solid knowledge of website analytic tools (e.g. Google Analytics, NetInsight, Omniture, Webtrends)
Working knowledge of HTML, CSS, and JavaScript developments and constraints

Job Type: Full-time
Benefits:
Other