This marketing role will lead in-line & life cycle management of Oncology portfolio, including solid & liquid tumors. The role will have responsibility of brand sales, lead strategy and tactics, as well as forecasting. This role will also be responsible to assess, evolve, and differentiate BMS Oncology model to provide a holistic approach to customer interactions. It will also identify insights and opportunities where patient support and communications can be enhanced, lead all life cycle management strategies and forecast sales opportunity, as well as building brand/patient/payer strategies in collaboration with market access & brand marketers, aligning them by channel and customer segment to provide the best chances of winning in the market-place. In collaboration brand leads, access managers, medical, sales; this individual will assist with the development of strategic plans and related budget for the brand, and lead all patient support program strategies as required, including evolution of our current programs. Leading consumer market research plans to inform forecast assumptions, launch and post launch strategies, business choices, and customer segmentation adjustments working closely with the business analytics and market research teams. The marketing position will lead strategic market expansion projects. The purpose will be to undercover insights that result in expansion, experiments and pilots that could expand business opportunities in these channels This individual will report into the marketing function, but work cross-functionally with sales, access, medical, to drive strategic decisions and tactical programs for the Oncology business. Develop and adjust strategy according to local landscape and market dynamics Life Cycle Management of future launches for Oncology brands Identify and anticipate market development/changes and adjust model accordingly Thru insight generation, uncover trigger pain points for customers by channel to roll out Innovation projects Lead the Non Personal Promotion (NPP) initiatives for all Oncology Brands Development of programs with specialty pharmacies to improve patient adherence Working cross functionally with multiple groups including the brand marketing, medical communications, market research, sales Coordinating internal legal, regulatory, and medical review of materials via PrePs process and coordinate the rollout of tools/ resources/ programs with the brand marketing teams. Work with the Medical team to organize Advisory Boards when necessary Provide deep commercial insights on external environments for select products, therapeutic and disease areas, including competitive landscape, payer/reimbursement requirements, unmet medical needs, and evolving treatment patterns. Providing field support that includes answering questions and participating in sales meetings and training. Managing program budgets, developing and managing core program metrics, and overseeing PSP (patient support program) responsibilities for core programs Responsible for driving strategic thinking for our future product pipeline Work with internal teams to build support and manage the new innovation through the established governance Establish and obtain approvals for project objectives, scope, deliverables, resourcing, timing and success metrics Deliver commercial assessments for pipeline/ future indications, establish market entry strategies and build P&L components (revenue, field force, brand resources) Closely monitor competitor's activities in the Oncology market place and share insights within the team Gain and provide in-depth and structured insights into the Puerto Rico Oncology market place, including past and current franchise and product performances, both for BMS and competitors Continuously search for incremental improvements as well as innovative ideas to achieve competitive superiority and mobilize team to implement these Collaborate closely with the regulatory team Contribute to the overall BMS organization, US brand teams Ensure that these objectives are met in full compliance with laws, regulations, and BMS Standards of Business Conduct and Ethics Lead and coordinate local business team meetings Exhibit a best in class level of product, franchise and indication knowledge, including competitor products Continuously improve product, franchise, and indication knowledge through training programs, published data in scientific literature, and through attendance of symposia and congresses. Qualifications Bachelor's Degree in Business Administration, Science or related areas Four (4) years' experience in marketing in the pharmaceutical industry, preferably in Oncology/ Payer and/or Life Cycle Management Proven ability to prioritize, assign, and allocate resources in order to gain maximum return Fully Bilingual: English/Spanish In-depth knowledge of product, diseases and competitors Strong analytical skills Strong communication skills; able to make presentations to a diverse audience Successful track record within a matrix organization. Strategic planning, market research, advertising, project management, forecasting, budgeting and financial management Proficient with computer software applications: MS Office (Power Point, Word, and Excel ) Work irregular hours, rotation shifts, weekends and holidays, when necessary SDL2017
