Sr. Audience Insights Analyst

Sr. Audience Insights Analyst

Time Warner, Inc.



Sr. Audience Insights Analyst

Detalles de la oferta

Posting Job Description The Turner Story Turner, a WarnerMedia company and a leading media conglomerate, creates & programs world-class content in the news, entertainment and sports verticals. Turner content reaches hundreds of millions of consumers globally and in the US via TV and digital distribution. Turner's consumer-facing brands include CNN, CNNMoney, Bleacher Report, tbs, TNT, Cartoon Network, along with deep relationships with sports leagues such as the NBA, MLB, and NCAA March Madness. Won't you be a part of our story? See what it's like to work at Turner Follow us on Instagram, Twitter and Facebook. The Job The Senior Audience Insights role sits within the CNNIC Audiences & Data team. The CNNIC Audiences & Data team sits at the heart of the CNNIC business ensuring that data-driven insights underpin our decision making, campaign performance as well as the commercial strategy of CNN International. The core purpose of the Audience Insights team is to ensure real and current audience understanding is embedded with all aspects of our service offering. Delivering on our Audiences & Data vision requires: 1. Putting the CNN viewer at the heart of everything we do and providing the business with a deep knowledge of the CNNi consumer, international marketplace and broader industry trends to shape how to meet the needs of the CNN viewer. 2. Organizing ourselves for success through strategy and high-level delivery to senior clients (internally and externally) helping inform big investment decision. 3. Creating a full-service audience insight discipline that allows use to utilize a variety of techniques and approaches to answer client's business challenges. The Daily Key Accountabilities and Responsibilities: Accurately interpret clients'/stakeholder' briefs and deliver the pertinent and high-level analytical insight presentations that fully contextualize the question with industry trends, commercial landscape and audience insights to provide actionable insights. Collaborate with other members of the team to regularly monitor audience understanding and campaign effectiveness capabilities. Establish and maintain strong relationships with Ad Sales management, communicating on a regular basis, understanding their challenges and identifying the best audience resource(s) to deploy. Work with the head of audience insights to promote the team and our services across the business through workshops, knowledge sharing sessions and other internal meetings. The Essentials The successful candidate will have experience and expertise in how to deliver research projects, understand audiences, evaluate campaigns and deliver strategic insights from our Data Platforms. Have 2-4 years of experience within research, insights, analytics or consulting in understanding audiences and evaluating campaign performance. Demonstrate quantitative skills and the ability to roll up sleeves and dig into the numbers. Be able to work independently and have the confidence to make decisions. Have a strong attention to detail and be able to quality check their own work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams. Have a genuine appetite for understanding people beyond general demographics. Be self-aware and able to integrate with a fast-paced sales team. Cultivate excellent relationships with technology and research partners. Meet deadlines in a fast-paced environment with a high standard of quality. Hands on, problem solving abilities. "Can do" approach (so someone who is a thinker and a doer). Excellent communication skills - written and spoken - able to articulate complex concepts in a clear and concise manner. Be as precise and powerful in their analysis as they are in their communication and narrative - in doing so they will enjoy presenting. Will love data, but more specifically love the way data can be used to find insight and tell stories. Be able to differentiate what might be 'interesting' to what can be reliably considered as commercially insightful and can make decisions off the back of the data. Be passionate about interesting ways of visualizing data when reporting insights - doing beyond the data tables. Listen to people and ask the right questions to find their 'need' and can educate clients and internal stakeholders on analytics and insight best practices. The Perks Paid time off every year to volunteer Access to well-being tools, resources, and freebies 2018 Best Company for Working Mothers 2018 Best Company for Dads An in-house learning and development team to help shape and grow your career Part of the WarnerMedia family of powerhouse brands Turner Broadcasting System, Inc. and its subsidiaries are Equal Opportunity Employers and E-Verify users. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. SDL2017

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