At Popular, we offer a wide variety of services and financial solutions to serve our communities in Puerto Rico, United States and Virgin Islands. As employees, we are dedicated to making our customers dreams come true by offering financial solutions in each stage of their life. Our extensive trajectory demonstrates the resiliency and determination of our employees to innovate, reach for the right solutions and strongly support the communities we serve; therefore, we value their diverse skills, experiences and backgrounds.Are you ready for a rewarding career? Over 8,000 people in Puerto Rico, United States and Virgin Islands work at Popular. Come and join our communityFull Time / Hybrid, San Juan, PRGeneral DescriptionDesign, develop and implement comprehensive marketing strategies and plans to support business growth objectives, while servicing as business line collaborator. Responsible for planning, implementing, and monitoring marketing campaigns across various channels and platforms. Collaborate with other departments and external partners to ensure the consistency and effectiveness of our brand identity and message.Essential Duties and Responsibilities- Execute specific marketing strategies and plans and media plans to position products and services (existing and new efforts) based on customer analytics. Analyze data and insights to prepare campaign brief considering competitive landscape, market, customer data and trends.:Strong understanding of media metrics, analytics, and tools to measure the effectiveness of media campaigns and optimize media investments.: Deliver results in alignment with business goals, while being effective and efficient identifying opportunities and monitoring efforts outcome to optimize campaigns.: Analyze data and insights to prepare campaign briefs, considering the competitive landscape, market, customer data, and trends. :Develop reports, dashboards, and presentations to monitor and optimize efforts, ensuring data integrity and quality. Ability to create clear and compelling visual representations of data to communicate insights and findings effectively.: Ensure the compliance of all operational and regulatory processes. :Proactively connect and involve peers/main stakeholders in the development, engagement and results of initiatives that have an impact on Popular.:Manage multiple priorities and projects within deadlines and budgets.:Track and measure the performance and impact of marketing campaigns and initiatives.:Prepare and present executive presentations and business reports on marketing results and recommendations.Minimum Education- Bachelors Degree in Communications or MarketingExperienceA minimum of three (3)years of experience in marketing, preferably within the financial services or banking industry.Other Qualifications- Demonstrated experience in the execution of marketing strategies- Strong communication skills oral and written (English and Spanish)- Excellent in preparing executive presentations and business reports- Ability to initiate, execute and deliver overlapping projects with a degree of independence- Proven ability to manage multiple tasks, work under pressure with tight deadlines (excellent time management and prioritization skills)- Ability to identify problems, analyze their causes and resolve them in a timely and successful manner to reduce time and facilitate work processes in your unit (strong project management skills)- Effective budget management skills- Computer proficiency Microsoft Office. Advanced skills in Power Point and Intermediate ExcelImportant: The candidate must provide evidence of academic preparation or courses related to the job posting, if necessary.If you have a disability and need assistance with the application proc
