No Relocation Assistance Offered 99422 : San Juan, Puerto Rico, United States
The Retail Marketing Specialist is responsible for aligning consumer strategies and retail environment strategies in order to increase the demand, guaranteeing a profitable growth for the business and assuring products are in the points of sale and consumption through:
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Developing RE Strategies based on shopper and market insights
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Collaborating with field sales to develop shopper and RE plans, tactics and activities based on shopper and local insights, while assuring an excellent execution
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Evaluating RE and business performance versus targets, identifying key elements that generate product demand and assuring efficient investment
RESPONSIBILITIES
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Responsible for developing RE Strategies to ensure growth ahead of market
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Responsible for 5P definition and analysis by RE that respond to shopper, customer, and competitor trends that result in sustainable sales and share growth
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Collaborate with Customer Marketing and CDT leaders to assign objectives to achieve strategys results and priorities by business types including shopper studies
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Actively participate in CBP Discipline and perform analysis of RE versus plans monthly performance review: volume, sales, level of investment, GTN, market shares, distribution, 5Ps, and adjust strategies based on main findings / opportunities
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Analyze and approve plans by RE in order to ensure alignment with strategies and priorities to meet estimated sales, market share, ASP and margin objectives.
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Develop plans and actionable recommendations based on knowledge gained from post:evaluations ensuring these are included in the strategies by business types.
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Category shopper insights gathering and analysis to identify opportunities
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Drive category shopper marketing needs and priorities.
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Responsible for 3 year retail environment strategies development (feeds the brand and category strategies / plans)
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Responsible for area and acute;s Business and budget review reports and presentations
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Identify opportunities and develop action plans based on main findings
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Develops shopper solutions based on Retail/Customer and Shopper knowledge
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Uses analytics and insights to maximize baseline sales and drive an efficient and effective promotion plan
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On time preparation of SMART performance objectives and IDP with evaluation results.
Experience:
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Bachelors Degree in Business Administration
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Solid computer literacy (Word, Excel and Powerpoint)
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Excellent Bilingual Fluency (English/Spanish)
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Preferred 2+ years of sales / Marketing experience, ideally in consumer goods
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Masters Degree preferred
Equal Opportunity Employer
Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.
Are you interested in working for Colgate:Palmolive? You can apply online and attach all relevant documents such as a cover letter and resume or CV. Applications received by e:mail are not considered in the selection process. Become part of our team. We look forward to your application.
Colgate:Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition. Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.
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